What Information Enters Our Systems

When you interact with melanthravo's investment analysis platform, certain details flow into our systems through different pathways. Account creation captures identity markers—your name, email address, and the credentials you establish for access. If you subscribe to premium features, payment information travels through our processors (though we never hold complete card details ourselves).

Your activity on the platform generates behavioural records. Which investment strategies you examine, how long you engage with particular analysis tools, which market sectors draw your attention. This activity signature helps us understand usage patterns.

Communications you send—whether through contact forms, email exchanges, or support requests—get stored alongside your account profile. Sometimes you'll voluntarily provide additional context: your investment experience level, portfolio size ranges, or specific financial goals. We never demand sensitive financial account numbers or detailed asset holdings.

Why This Information Matters to Operations

Every category of gathered details serves specific operational functions. Identity information enables account management—you need to log in securely and we need to recognize you across sessions. Payment data processes transactions for premium services.

Service Delivery Requirements

Behavioural records inform which analytical tools appear most relevant to your investment focus. If you consistently examine dividend-focused strategies, our interface adapts to surface related content more prominently. This personalization depends on understanding usage patterns.

Communication histories let our support team provide contextual assistance. When you contact us about a platform feature, having access to your previous questions prevents redundant explanations and speeds resolution.

• Platform security monitoring relies on technical data to identify suspicious access attempts
• Performance optimization requires understanding which features experience heavy usage
• Educational content development responds to observed knowledge gaps in user behaviour
• Service improvement initiatives stem from aggregated usage analytics

Legal obligations occasionally compel data retention. Australian financial service regulations mandate certain record-keeping practices. Tax authorities might require transaction histories. Court orders can demand specific account information disclosure.

Information Flow Beyond Our Organization

Several categories of external entities receive information under controlled circumstances. Payment processors handle transaction data when you purchase subscriptions—they need payment details to complete purchases. We work with established financial transaction services that maintain their own security protocols.

Infrastructure providers host our platform. Cloud service partners store databases, deliver content through networks, and provide computational resources. These technical partners operate under strict data handling agreements that limit their use of information to providing infrastructure services only.

Email delivery services transmit messages we send you—whether transactional confirmations, educational newsletters, or platform updates. Analytics services receive aggregated, anonymized usage statistics that help us understand collective platform performance without identifying individual users.

Customer support software stores your service interactions. When you submit a help request, that conversation lives in our support platform alongside relevant account context.

We never sell information to data brokers, advertising networks, or marketing list compilers. Commercial data sales form no part of our business model. Your investment research activities remain confidential to melanthravo and the essential service providers listed above.

How We Protect Stored Information

Multiple defensive layers protect information throughout its lifecycle in our systems. Encryption transforms data into unreadable formats both during transmission and while stored on servers. Industry-standard protocols secure all connections between your device and our platform.

Access controls limit which melanthravo team members can view specific information categories. Developers working on platform features operate in environments with anonymized data. Customer support staff access only details necessary for resolving your specific issue. Our financial team sees transaction records but not your investment research behaviour.

Physical security matters too. Our infrastructure partners maintain facilities with restricted access, environmental monitoring, and redundant power systems. However, we acknowledge reality: no security approach eliminates all risk. Sophisticated attacks can breach defenses. Human errors occasionally expose data. We work continuously to minimize these risks but cannot guarantee absolute security.

Your Control Over Account Information

You hold several mechanisms for managing how melanthravo handles your details. Access requests let you receive copies of information we've stored about your account. Log into your dashboard and navigate to account settings, where you'll find an export function that compiles your data into downloadable formats.

Corrections work similarly. Notice an error in your profile details? Edit them directly through account settings. Most fields allow immediate updates that take effect across the platform within minutes.

Deletion requests require more careful handling. You can close your account, which triggers removal of your profile and personally identifiable details. However, some records persist due to legitimate operational needs. Transaction histories for completed purchases remain in financial records for tax compliance. Anonymized usage analytics that no longer identify you continue supporting platform improvement. Communications sent to our support team stay in service archives.

Communication Preferences

Marketing emails include unsubscribe links in every footer. One click removes you from promotional lists, though you'll still receive essential account notifications (password resets, billing confirmations, critical service changes).

For requests that can't be handled through automated account settings—perhaps you want specific data categories deleted while maintaining your active account—contact our team directly at info@melanthravo.com. We respond to these inquiries within seven business days and complete most requests within fifteen days.

Data Retention Timelines

Different information categories follow different retention schedules based on operational necessity and legal requirements. Active account data persists as long as you maintain your subscription. The moment you close your account, we begin a deletion sequence.

Financial transaction records survive account closure. Australian tax law requires seven-year retention of purchase documentation. After that statutory period expires, we purge these records unless ongoing disputes or investigations demand continued storage.

Usage analytics get anonymized within ninety days. The original linkage between your identity and specific platform activities gets severed, leaving only aggregated statistical patterns that inform service improvements without identifying individuals.

• Email communications in support archives: retained for three years after final interaction
• Server logs containing IP addresses: automatically deleted after twelve months
• Backup systems: overwritten on sixty-day rotation cycles
• Marketing contact lists: removal processed within ten business days of unsubscribe

These timelines balance competing interests. Shorter retention reduces privacy risks but hampers our ability to provide continuity and resolve disputes. Longer retention supports service quality but extends information exposure. We've calibrated these periods to hit reasonable midpoints.

Legal Foundations for Processing

Australian privacy principles require that we establish lawful basis for handling information. Multiple legal frameworks apply depending on the specific processing activity and data category involved.

Contract performance justifies most core platform operations. When you create an account and subscribe to services, you enter a contractual relationship with melanthravo. Delivering those contracted services necessitates processing the relevant information—we can't provide investment analysis tools without knowing who you are and what features you've purchased.

Legitimate business interests support certain processing activities. Fraud prevention, security monitoring, and service improvement represent legitimate organizational needs that justify proportional data handling. We balance these interests against your privacy rights, processing only what's reasonably necessary for the stated purpose.

Legal compliance provides foundation when regulations mandate specific practices. Financial record retention requirements fall into this category. So do responses to valid law enforcement requests or court orders.

Consent governs marketing communications and optional features. When you sign up for educational newsletters or participate in beta testing programs, you're providing explicit permission for those specific activities. You can withdraw this consent anytime through account settings or by contacting us.

Platform Changes and Notification Practices

This statement evolves as our platform develops and legal requirements shift. When we modify information handling practices in meaningful ways, we notify active users through email announcements sent to the address associated with your account.

Minor clarifications or formatting improvements might not trigger notifications. Substantive changes—new categories of collected information, different sharing arrangements, altered retention periods—always generate advance notice. You'll receive at least thirty days' warning before significant changes take effect, giving you opportunity to review modifications and decide whether to continue using the platform.

The version date at the top of this document indicates when the current statement became effective. We maintain an archive of previous versions available upon request, so you can track how our practices have changed over time.